Service
Qualified meetings on your calendar, not "leads" in a sheet
Lists and clicks are cheap. A decision-maker who shows up to the call is the only pipeline metric that matters — so that is the unit we sell, and the show rate is on our scorecard.
Overview
B2B appointment setting, explained
Appointment setting is outbound prospecting with one deliverable: a qualified meeting that shows. Our SDR-trained callers work your ICP list across phone and email, qualify against criteria you write, and book directly into your calendar with confirmation and reminder sequences that protect show rate.
We are judged on held meetings, not dials. Data comes from the enrichment desk (verified numbers and titles before anyone dials); callers specialise by region and accent-train for US and UK B2B voice work. Larger engagements graduate to a full outsourced sales pod.
At a glance
- Deliverable
- Held, qualified meetings on your calendar
- Channels
- Phone-led, email + LinkedIn assists
- Qualification
- Your written criteria (BANT/ICP), verified on-call
- Show-rate care
- Confirmations + reminders, no-show replacements
- Pricing
- Per appointment or monthly retainer
- Reporting
- Call recordings, dispositions, weekly funnel
What you get
Built for accountability, not activity
- ICP-verified lists before dialing: titles, company size and tech-stack checks so callers spend minutes on fits, not switchboards.
- Scripts built from discovery, not templates: your value proposition, your objections, drafted with you and iterated weekly on recordings.
- Qualification enforced on-call: meetings that fail your written criteria are not billable — the definition does the arguing.
- Show-rate machinery: instant calendar invites, human confirmation the day before, replacement of no-shows at our cost.
- Full transparency: every recording, every disposition, in a weekly funnel you can audit.
How it starts
- Week 1
- ICP + criteria written, list built and enriched, script drafted, calendars wired.
- Week 2–3
- Calling begins; daily dispositions, first meetings usually inside 10 business days.
- Week 4
- Recording review with you: script iteration, objection library update, list tuning.
- Monthly
- Cost per held meeting and meeting-to-opportunity rate — the two numbers that decide scale-up.
Pricing shape
How this service is priced
Exact rates live on the pricing page — published, because serious buyers filter on it.
- Per appointment
- Fixed price per held, qualified meeting. Cleanest incentive alignment.
- Retainer pod
- Dedicated SDR + data support, monthly, for volume programmes.
- Pilot pack
- 10-meeting starter block, fixed quote, no long-term commitment.
Fit check
Built for some teams. Wrong for others.
Honest scoping saves both sides a month. This desk fits when:
- B2B companies with closers who have empty calendars and a proven offer
- Founders doing founder-led sales who need the top of funnel taken off their plate
- Teams with ACVs above ~$2k where a $200 meeting cost is obvious arithmetic
Probably the wrong desk if: Products without a single closed-won deal yet — outbound amplifies proof, it cannot create it; ICPs of 200 total companies where every contact is precious (that is ABM, done differently); Anyone measuring success in dials rather than held meetings.
The Aadhya way
The dirty secret of appointment setting is that most vendors sell activity because activity is easy to manufacture. We sell the held meeting because it is the only unit your revenue recognises — which changes everything upstream: the list gets verified, the script gets iterated on recordings, and no-shows are our cost. Incentives, aligned, in the contract.
Questions buyers ask
Per held meeting: typically $150–$400 depending on ICP difficulty (a bookkeeping-firm meeting and a CISO meeting are different animals). Retainer pods from ~$2,000/month including data. Fixed quote after we see your ICP — see pricing.
A single SDR working a clean ICP usually books 8–15 held meetings/month. We commit to a floor in the agreement once the pilot calibrates your market — not before, because guessing would be lying.
Whatever you write down: title band, company size, budget signal, problem admission. The criteria go into the agreement, callers verify them on-call, and misses are not billable. You referee with the recordings.
Our B2B callers are accent-trained and script-natural; you will hear them before launch on sample recordings, and you approve the caller assigned to your account. For accent-critical US consumer campaigns we say so honestly and price a different roster.
Lists we build to your ICP (Apollo/LinkedIn-sourced, then human-verified by our enrichment desk), or your list, cleaned first. Bad data is the #1 killer of these programmes, so we do not skip verification to start faster.
Calendar invite sent while still on the call, a human confirmation touch the day before, and a reminder sequence. Programmes without this machinery lose 30–40% of bookings; ours typically hold 70%+ show rates, and no-shows are replaced free.
B2B cold calling is lawful in both, with rules we respect: DNC compliance where applicable, honest identification, no robocalls. Recording consent varies by state and is configured per campaign.
HubSpot, Salesforce, Pipedrive, Zoho and Close natively — dispositions, recordings and meeting objects logged where your team lives, not in a spreadsheet you have to import.
First held meetings usually inside 10 business days of dial-start; the programme calibrates over 4–6 weeks as the script and list tune. Judge the pilot at week six, not week one.
Yes — a booked meeting that does not hold is not the product, so it is replaced at our cost after the reminder machinery has done its work. The show-rate statistics stay on the weekly report either way, because hiding them would defeat the point of buying outcomes.
If your closers are idle, buy meetings (this page). If your funnel needs volume to nurture, buy leads. Meetings cost more per unit and convert many times better; the arithmetic usually favours meetings above a $2k deal size.
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Next step
Start with a pilot, not a contract.
Describe the queue, the list or the workload. You get a written pilot plan and a fixed quote within 48 hours — and the pilot itself proves us before you commit to anything longer.