B2B Appointment Setting
A sales development pod, running by next month
Hiring, training and managing SDRs in-house takes two quarters and a manager you may not have. A pod — SDRs, data support, a lead, tooling and playbooks — starts producing pipeline in weeks.
Overview
The outsourced sales team model
An outsourced sales team is a managed pod, not body-shopping: 2–4 SDRs, a working team lead, dedicated data support, dialer and sequence tooling, and playbooks — pointed at your ICP with your messaging, feeding your closers with qualified pipeline.
The pod wraps everything on this silo: calling, email sequences, LinkedIn touches, list building and meeting booking — under one manager and one weekly number: pipeline created.
At a glance
- Pod
- 2–4 SDRs + team lead + data support
- Channels
- Phone, email sequences, LinkedIn
- Tooling
- Dialer + sequencer included, or yours
- Ramp
- Producing inside 30 days
- Number
- Qualified pipeline $ created, weekly
- Pricing
- Monthly per pod, 90-day initial term
What you get
Built for accountability, not activity
- Management included: the team lead runs standups, call reviews and pipeline hygiene — you attend one weekly call, not daily supervision.
- Multi-channel sequences: call-primed emails and LinkedIn touches, because 2026 connect rates reward orchestration, not single channels.
- Playbooks that persist: ICP docs, scripts, objection libraries and sequences are deliverables you keep if we part ways.
- Honest pipeline definition: "qualified" is written with your closers, and opportunities they reject feed the Friday review, not the invoice.
- Elastic scale: pods grow one SDR at a time on two weeks notice, on data.
How it starts
- Weeks 1–2
- ICP + messaging workshop, list build, tooling setup, sequence writing, call training on your product.
- Weeks 3–4
- Live outreach across channels; first meetings booked; daily standups inside the pod.
- Month 2
- Calibration review: cost per meeting, meeting-to-opp rate, message-market fit adjustments.
- Quarterly
- Pipeline-contribution review with a scale/hold/stop recommendation we actually argue for.
Pricing shape
How this service is priced
Exact rates live on the pricing page — published, because serious buyers filter on it.
- Starter pod
- 2 SDRs + shared lead + data support. Proves the motion.
- Growth pod
- 4 SDRs + dedicated lead + QA. For proven ICPs needing volume.
- Pod + closer
- Adds an experienced closer for transactional sales cycles under ~$5k ACV.
Fit check
Built for some teams. Wrong for others.
Honest scoping saves both sides a month. This desk fits when:
- Companies ready to scale a proven sales motion without building an SDR org
- Teams that lost their SDR manager and need the function to keep breathing
- Businesses testing a new market or segment before committing headcount
Probably the wrong desk if: Replacing closers — pods create pipeline; your team still closes it; Companies unable to name their ICP in one sentence yet; Nine-month enterprise cycles needing account-based theatre.
The Aadhya way
A pod is an org-chart shortcut: the manager, the playbooks, the tooling and the redundancy arrive pre-assembled, and the whole unit is accountable to one number your CFO recognises. When it works, you scale it; when the market says no, you learned it for a month’s cost instead of a year’s payroll.
Questions buyers ask
Starter pods from ~$4,500/month all-in (people, management, data, tooling) — against $15k+ fully-loaded for two US SDRs before a manager exists. Larger pods scale roughly linearly; 90-day initial term. Details on pricing.
Speed and management. In-house: 6–10 weeks to hire, 8 weeks to ramp, plus a manager. A pod arrives trained on the motion (and ramps on your product in weeks), with management, playbooks, tooling and backfill built in.
Co-written in the first-fortnight workshop: your positioning and proof, our outbound pattern knowledge. Everything ships with your approval and iterates on reply and meeting data weekly.
First meetings in weeks 3–4; calibrated cost-per-meeting by month two; a fair scale decision at day 90. A pod on a clean ICP typically creates 15–35 qualified opportunities per quarter — your ACV decides whether that is a rounding error or a growth engine.
Yes — ICP docs, scripts, sequences, objection libraries and the CRM data are yours, contractually. We would rather earn renewals than hold hostages.
Either way: we bring a dialer/sequencer stack, or work inside your HubSpot/Salesforce/Apollo instance so every activity is natively yours.
Best from ~$2k ACV (where a $200–300 meeting cost pencils) up through mid-market. Enterprise ABM with 9-month cycles needs a different motion — we will say so rather than sell you a pod.
The qualification definition is written with your closers before launch; their accept/reject verdicts are tracked, and a pod paid on pipeline your closers reject would be robbing you — so rejected opps trigger message/list fixes, not invoices.
The lead catches it in daily call reviews; coaching first, swap second, at our cost. You see per-SDR metrics, so nothing hides in team averages.
Default stack: a power dialer, an email sequencer and our QA dashboards, all disclosed and priced in. If you prefer everything inside your HubSpot/Salesloft world, the pod works there instead — the deciding factor is where you want the activity data to live, not vendor preference.
Commonly: pods take a new segment, a new geo or top-of-list coverage while your team works hot inbound. Clean territory splits prevent collisions; the workshop defines them.
Next step
Start with a pilot, not a contract.
Describe the queue, the list or the workload. You get a written pilot plan and a fixed quote within 48 hours — and the pilot itself proves us before you commit to anything longer.